Using rule-based processes and frameworks to create a series of posters that push the limit of conditional design. The content for the poster was a chapter from Alan Lightman’s Einstein’s Dreams.

In order to generate these posters, I wrote a set of rules that dictate and generate a series of outputs, each to be completed by a different user but fit within the same visual language.  


Date completed
December 2018

Actual size
16 x 20 inches

Primary advisors
Penina Laker, Johnathan Hanahan, Shreyas Krishnan




To complete each poster, a user is given a rules sheet that outlines every specific step they need to take, as well as a link to the assets they’ll need to complete the design. Want to try making your own? Download the rules and assets here. 





Lauren Fox
Last Update—May 17, 2019